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Ready-to-Drink Cocktails in a Can Branding and Packaging with a Slight Vintage and Midwestern Aesthetic

Ready-to-Drink Cocktails in a Can Branding and Packaging with a Slight Vintage and Midwestern Aesthetic

CODO Design – Plain Spoke Cocktails

“Plain Spoke Cocktail Company is bringing ready-to-drink (RTD) canned cocktails to the Midwest in summer 2018. Two friends with over 20 combined years in the hospitality and beverage industry came together to develop a proprietary process (science!) that keeps their canned cocktails fresher for longer without all the added sugar and junk you find in other RTD products. This artisan approach was brought back down to earth by their midwestern frankness and approach to business.

We worked with the Plain Spoke team on naming and positioning, branding and packaging—all wrapped up in a slightly vintage, dry, midwestern aesthetic.”

CREDIT

  • Design Agency: CODO Design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Ready-to-Drink Cocktails in a Can Branding and Packaging with a Slight Vintage and Midwestern Aesthetic
  • Brand / Project Name: Plain Spoke Cocktails
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Spirits
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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