After 15 successful years in the market, Victorinox brand best known for their popular Swiss army knives, decided to relaunch their whole fragrance collection. After passing the first contest phase, we were finally selected to develop and inaugurate this new era with them thanks to our narrative approach and storytelling.
Along with the re-design of Victorinox Heritage Collection, we were also commissioned to make the re-design of their Signature Collection.
For this range we intended to capture their brand essence, portray their Swiss roots, and reinforce their fresh, modern and adventurous identity. These fragrances are inspired by the unpolished and authentic intensity of nature elements such as steel and rock.
An important transformation has been carried out redesigning this legendary brand where we wished to incorporate “Swissness” to all of its elements. The old perfume bottles had different sizes so we unified them, therefore together they would look like a product family.
We included the characteristic Victorinox shield to the bottle caps and added the iconic red background inside the packaging, both common elements to connect every brand product.
Beyond their popular branding, Victorinox has an emotional connection with its consumers through the stories linked to their famous knives; therefore we decided to use their powerful identity by placing the logo over their red background, as well as using the brand’s color and history on the pack for a subtle surprise when opened.
- Agency/Creative: Noreste
- Article Title: Re-Design of Victorinox Signature Collection
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Europe, South America
- Project Deliverables: Art Direction, Creative Direction, Design, Graphic Design, Label Design, Packaging Design, Packaging Guidelines, Photography, Product Photography, Rebranding
- Format: Bottle, Box
- Substrate: Glass Bottle, Metal, Pulp Carton
- Industry: Fashion
- Keywords: Victorinox Fragrance Packaging Signature Collection Swiss Switzerland Graphic Design Photography
Studio/Agency: Noreste Studio