Helen Holiday Egypt is a world-wide travel company dedicated to providing absolute client satisfaction This will be achieved by innovation, by remaining a low cost producer, through efficiency and productivity, with seamless state of the art technology, and through expertise and knowledge in a highly trained and well rewarded work force, with traditional old world manners and services, being at all times sensitive to providing ultimate quality of service.
The Company is located in Giza – Egypt, in the heart of the Middle East. Blending history and legendary civilizations, Sunny beaches, and magnificent deserts, Egypt today is an exciting destination that offers modern amenities and an endless variety of diverse attractions for the most sophisticated travelers.
This was only a re-branding proposal: So what I did is sketched a lot icons that is related to the field which is traveling agency and then i focused more on using an airplane with the letter h icon to create simple modern and bold icon. by adding just a small circle to the icon and playing with the letter H heights obtaining a top view of an airplane that is traveling. The logo is dynamic and also helped a lot in the applications whether it’s online or offline.
The mark was bold to be used in a lot of applications like the stationary, flyers, posters and also for the online digital platform on the website also.The colours is vibrant and bold to match the brand direction and to match also the icon it self. The typography also used is modern font to match the icon. The brand use 4 colors which is used in business cards, flyers, bags, posters and the tickets. A minimal illustrations which is horizontal lines were used also to cop with the icon it self in some of the brand application.
- Agency/Creative: mai mousa
- Article Title: Re-Branding Proposal Concept by Mai Mousa for Helen Holidays
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Egypt
- Market Region: Middle East
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration
- Industry: Transport