newsletter

Re-Branding of Premium Accessories Manufacturer Brandcraft

Re-Branding of Premium Accessories Manufacturer Brandcraft

Studio Pona – Brandcraft

Custom Premium Accessories. Perfect for brand positioning, sustainable instrument for client and employee loyalty. Doesn’t every brand wish for that? Brandcraft delivers these individual products made from leather and canvas.In close cooperation with the client Studio Pona developed and realized the new focus as well as the refined overall appearance of Brandcraft. The values of the brand were set up in workshops to have a base for the new brand design. Muted Colors, the mix of classic typography arranged in a modern way, focus on the product. Conscious reduction as stylistic device.The natural premium claim of the Brandcraft products is now also given through the refined corporate design.

CREDIT

  • Design Agency: Studio Pona
  • Article Title: Re-Branding of Premium Accessories Manufacturer Brandcraft
  • Brand / Project Name: Brandcraft
  • External Design Credits: Concept, Design and implementation: Michael Frick, Stationary photography: Stephan Frick
  • Project Type: Corporate Brand Redesign
  • Strategic Deliverables: Corporate Brand World, Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Advertising, Corporate Brand Digital, Corporate Graphic Design, Corporate Brand Experience, Corporate Brand Identity, Corporate Rebranding, Corporate Brand Guidelines
  • Location: Germany
  • Market Country: Germany
  • Market Region: Europe
  • Product Category: Promotional
  • Industry Category: Manufacturing

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0