When you do a Google search for #honey, if you look closely, you will see that all types of honey are displayed in different packages from around the world, and they all have good designs, although the type of product inside may be ordinary honey, but such special designs are done for them that the viewer is willing to buy and buys.
But why Iranian honey, which is really one of the best honeys in the world, should not be displayed even in the initial Google search, and even after the display, why should it be the title of bulk sale on Iranian honey? Is it due to poor packaging in Iran? The main reason may be trade, but if there is trade, why not offer it in good packaging so that it can be sold at a higher price! I do not know! But I try to do a good design for unknown Iranian products.
So I came up with the idea that in designing this product. I need to create an atmosphere that is relevant to the Iranian product, and the customer feels that they are buying a completely traditional organic product, so I focused on traditional Iranian roles that make sense. To transfer sense. The use of traditional Iranian flowers with red colour inside a golden altar to show off the beauty of the product among competitors and also the use of a black box under the designs with flowers embossed on it has created a contrast in the label that makes it more beautiful and better. This product is seen. The honey of this company is very high quality and also honey is a product that should be competitive with other brands in terms of price, so I tried to do a unique design with the lowest printing costs, using golden colours and high-contrast frames for Showing pure bee gold has created an atmosphere that the viewer will enjoy seeing.
- Agency/Creative: Taha Fakouri
- Article Title: Rayeheh Honey Designed by Taha Fakouri
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: TEHRAN
- Market Region: Asia, Europe
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Substrate: Pulp Paper
- Industry: Health Care
- Keywords: #honey #honeypackaging #honey_packaging @luxury_Honey @honey_label_design
Graphic Designer: Taha Fakouri