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Rawsophy Eat Wisely

Rawsophy Eat Wisely

Rawsophy Eat Wisely

Bob Studio – Rawsophy

RawsophyEat wisely. Rawsophy are premium vegan snacks, so healthy and tasteful that will pop your eyes out! We aimed to create a very dynamic, contemporary brand that springs quality, joy and rich taste. Healthy doesn’t mean boring, on the contrary these raw snacks are surprisingly delicious. To enrich the brand name Rawsophy, which comes from “Sophia” meaning wisdom in Greek, and the brand’s philosophy eat wisely, we illustrated very distinguishing, dynamic and vivid owls with huge eyes popping out from surprise, inspired by people reactions when they first taste the product. The owl’s body is embraced by illustrations of the ingredients to describe each product’s taste. Rawsophy product series create a very distinctive and strong brand image, which is very playful and joyful like the experience we all have when eating snacks, from chips to nuts!

CREDIT

  • Design Agency: Bob Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Rawsophy Eat Wisely
  • Brand / Project Name: Rawsophy
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Confectionery
  • Consumer Packaging Format: Tin
  • Consumer Substrate / Material: Metal
  • Extra: Article Title: Rawsophy Eat Wisely

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