The project was born with the aim of creating a brand and creating a new alternative in retail by the new generation of representatives of a long-standing wholesale family.

We eschewed classic fonts for the logo, opting for a more dynamic and dominant design. For the packaging design, we used two distinct background areas to facilitate the introduction of other lines. We created a dark blue background for the initial seed series, creating a distinct category by separating the variants in the background.

This new series is called the Raw Nuts Series. This series includes products such as raw hazelnuts, raw walnuts, raw almonds, and raw cashews, as well as dried cranberries, prunes, dried mulberries, and dried apricots. We paid attention to ensuring the product images were of the correct color and shape. Some products were used using stock photos, while others were also photographed. For some images, we used manipulation techniques to reproduce them.

As with every category, we introduced differentiation in this series. We created a clear distinction between product groups by varying the background, textures, and colors across all variants. The white stone texture and green color, specifically used for the Çiğ series, emphasized the natural feel of these products. We also complemented this natural feel with leaves. By incorporating a subtle touch of brown into the packaging, we wanted to break up the green and add a different color to complement the natural atmosphere.

To ensure continuity across all series, we placed product images uniformly across the background. The products extend from the bottom left to the center of the packaging, and the natural distribution of the products on the background helped us create a family-like appearance within the packaging architecture.

We will soon be presenting our latest series, roasted nuts. We will also be working on special products for the brand. We will certainly expand this concept. However, there will also be more diverse product categories. We will now be designing new packaging for these products.