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Raw Concept Defines the New German Food Brand Raute Hesse

Raw Concept Defines the New German Food Brand Raute Hesse

mischen – Raute Hesse

“Raw concept is what defines the new brand Raute Hesse. Is food in its original form. With all their vitamins and proteins. Is the natural way to feed our body and opens up a new and exciting world of tastes and flavours. Lightly structured paper with a natural pleasant surface feel transports the high quality, the fine ingredients and the selected flavours of the products. The geometric rhombus pattern creates high recognisability and bridges to the founder’s name which means rhombus in German. Printing with bright spot colours makes sure that each flavor-colour glows. Metallic copper adds some modest elegance.”

CREDIT

  • Agency/Creative: mischen
  • Article Title: Raw Concept Defines the New German Food Brand Raute Hesse
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Germany
  • Market Region: Europe
  • Format: Box, Jar
  • Substrate: Glass, Pulp Board

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