Ravera Wines is the new brand from Fernando Ravera, an Argentine wine producer with a lot of attitudes. Fer has been producing wine for over 20 years, working for different big wineries across the country such as Navarro Correas. But at this time he wants to do something different from what he has been doing over these years. He is looking to show his personal touch in the products he develops.
The challenge on this project was to design a label that represents Fernando and his personality, a very particular one. His target audience ranges from 30 to 45 years old, based in Argentina, regular wine consumers who like to try different proposals in a highly saturated wine world.
We had to meet the following objectives: Create a label that will go into a box of 3 wines, accompanied by other Fernando products. Achieve an innovative design that is different from the traditional proposals in the wine world. Represent Fernando in the way we like with a creative proposal
We decided to show two perspectives of him: his internal and external world. So we took several photos of him at the studio. After that, we developed an artistic proposal based on collage. Then we combined the two ideas in one, mixing them in order to form an atypical face. We chose a beautiful landscape and we endowed it with mystical fun situations, animals and characters, just like Fernando personality. We combined nature, wisdom, mysticism and a bit of madness to show his inner world, mixing reality and fantasy. In this way, Fer won’t need a presentation because his wine speaks for itself.
The packaging consists of a Cuvee Stile paper label printed in offset on a straight glass bottle. The lid is made of black sealing wax and has a transparent lacquer over the illustration to give volume to it. The wine box is made from wood and has 3 different wines: Malbec, cabernet and blend.
Ravera Wines is an atypical and exclusive proposal since there are only 1800 bottles. But if you happen to run into one, you are lucky, you will know what is all about.
- Agency/Creative: Jacomy Mayne
- Article Title: Ravera Wines – A Journey to a Dazzling World
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle