• Project

  • Region

  • Industry

Ravensworth Packaging Illustrated by Steven Noble

Ravensworth Packaging Illustrated by Steven Noble

Cloudy Co worked with Steven Noble to illustrate their new branding and packaging for New South Wales producer Ravensworth and the first wine to be released is the Seven Months label – a very special wine fermented and matured on skins for seven months in an amphora.
Inspired by the chaotic and decadent kitchen scenes of early 17th century paintings, they commissioned Steven Noble to create a scene that captured our client’s approach to food and wine.

As part of the initial brief, wine maker Bryan Martin included a selection of articles he had written for his weekly column in The Canberra Times titled ‘Paddock to plate’. The articles proved to be a great insight into Bryan’s approach to food; a weekly culinary adventure and a vehicle for him to explore his eclectic ideas, they were part science experiment, part humourous rantings with a recipe thrown in for good measure.
The articles, along with further discussions around the contents of his kitchen, including the various animal parts gifted by his Murrumbateman neighbours, lead them to design a label range that reflected our client’s epicurean leanings. Inspired by the decadent kitchen and larder scenes of early 17th century Flemish paintings, they designed an entire kitchen scene that could then be separated into individual cameos for the different wines. An illustration was then commissioned with the talents of Steven Noble to execute the scene in the engraving style of that time.

Pig’s heads, wild rabbits, deer carcass, crayfish, eels, tongues, tails, bubbling stock pots… so goes wine maker Bryan Martin’s description of the contents of his kitchen.

CREDIT

  • Agency/Creative: Steven Noble Illustrations
  • Article Title: Ravensworth Packaging Illustrated by Steven Noble
  • Organisation/Entity: Freelance
  • Project Type: Illustration
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Ravensworth Wines
  • Market Region: Global
  • Project Deliverables: 3D Art, Illustration
  • Industry: Food/Beverage
  • Keywords: Ravensworth Wines

  • Credits:
    Illustrator: Steven Noble

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
10
Good
Vote
8
Bad
Vote
5
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
8
Good
Vote
12
Bad
Vote
3
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
8
Good
Vote
9
Bad
Vote
7