Swirled Peace

Founded by local resident and ice cream enthusiast Sara Saginaw, Swirled Peace is all about bringing joy and deliciousness to the community. Inspired by her childhood memories of ice cream served in coffee cups by her grandfather, Sara’s dream was to create a place where everyone, including those on a plant-based diet, can enjoy the creamy delight of ice cream.

Swirled Peace is a joyful soft-serve ice cream brand designed to deliver a playful escape from the ordinary. The visual identity draws inspiration from vintage cartoon aesthetics with a modern twist—bold mascots, expressive typography, and nostalgic charm all come together to create a brand that feels both retro and fresh. Each flavor features its own anthropomorphic character, giving personality to the product line and helping customers emotionally connect to each scoop. These mascots embody the vibe of the flavor—whether it’s the carefree attitude of “Dandy Cotton Candy” or the bold charm of “Frozen Hot Chocolate.”

The packaging system uses swirling patterns in bold, contrasting color palettes to mirror the idea of motion, indulgence, and variety. Each pint features a distinct swirl that echoes the playful rhythm of the product while maintaining consistency across the brand. The logotype—bold, bouncy, and hand-lettered—sits front and center, immediately establishing brand recognition. This combination of cheerful mascots, expressive type, and dynamic backgrounds ensures that Swirled Peace stands out both on shelf and across promotional platforms—from apparel to subway ads—delivering a cohesive, vibrant identity that says: “It’s time to treat yourself.”