Vallore is a modern auto parts company committed to providing high-quality automotive solutions to a diverse community. With a customer-centric focus, it seeks to simplify the experience of purchasing vehicle parts and services, combining excellence, transparency and trust.
Vallore’s visual identity project was designed with clear objectives. Our main focus was to create a sober, professional and modern visual identity that reflected the brand’s essential values: quality, innovation and trust.
The logo is a striking and distinctive visual representation of the Vallore Autopeças brand identity. It consists of a stylized dark gray “V” positioned over a yellow square.
Dark Gray Stylized “V”: The stylized “V” is the center point of the logo. Its shape is modern and geometric, conveying a feeling of precision, confidence and progress. The “V” represents direction, vision and the relentless pursuit of excellence in the automotive sector.
Yellow Square: The yellow square serves as the background for the stylized “V”. The vibrant yellow color represents energy, innovation and vitality. It is a color that conveys enthusiasm and prominence, highlighting the brand’s modernity and dynamic approach.
Vallore is more than just an auto parts store; is the embodiment of excellence, where passion for the automotive sector is combined with the incessant search for dynamic and innovative solutions for each client. Its identity is marked by seriousness, representing integrity and trust, while transmitting energy, vitality and a modern approach to meeting the varied demands of customers, whether they are vehicle owners or local workshops.
Vallore Autopeças’ colors are fundamental to transmitting the brand’s identity and values. Dark gray represents the company’s seriousness, stability and trust. It is a neutral color that symbolizes integrity, solidity and the tireless search for quality. In contrast, vibrant yellow conveys energy, vitality and innovation. This color represents Vallore’s passion, enthusiasm and dynamic approach, reflecting its dedication to offering modern and effective automotive solutions. The combination of dark gray and yellow creates a powerful visual balance, conveying a message of trust, modernity and excellence in Vallore Autopeças’ products and services.
CREDIT
- Agency/Creative: 268 Estúdio Design
- Article Title: Crafting a Modern Visual Identity for Excellence in Automotive Solutions Company Vallore Autopeças, Designed by 268 Estúdio Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio de Janeiro
- Market Region: Europe, South America
- Project Deliverables: Brand Design, Brand Identity, Brand Mark
- Industry: Professional Services
- Keywords: vallore autopeças, vallore autoparts, logo, brand, visual identity, 268 estúdio design
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Credits:
Graphic Designer: 268 Estúdio Design