RaFilz – The Crunchy Bite!

The RaFilz pellet potato chips packaging is designed to appeal to teens and kids with a bold, energetic, and playful style. The logo features a rough, hand-drawn aesthetic with dynamic, uneven strokes, giving it a rebellious, street-art vibe. The word “BITE!” is highlighted in a stencil-like font, emphasizing the crunchy experience of the chips. The background of each bag incorporates cracked strokes and sharp, edgy patterns, reinforcing the bold, extreme snacking experience while making the packaging stand out on shelves. Each flavor is distinguished by a vibrant color theme: fiery red for Lime & Chili, electric green for Dill Pickles, and bright orange for Nacho Cheese. These colors immediately communicate the taste and excitement of each variety.

A unique element of the design is the playful emoji face that represents each flavor. The Lime & Chili emoji is wide-eyed with a spicy flame shooting from its mouth, capturing the intense heat and zest. The Dill Pickles emoji has a wavy, uneasy expression, reflecting the tangy and sour notes of the flavor. The Nacho Cheese emoji is all smiles, with gooey cheese strings playfully surrounding it, highlighting the rich and creamy experience. The warning labels add to the fun, using words like “WARNING,” “ATTENTION,” and “CAUTION” to create a sense of excitement, making snack time feel like an adventure.

RaFilz is designed to be more than just a snack—it’s a fun, expressive brand that connects with young consumers through taste and playful visuals.