Raasta Records is an indian record label started by two brothers, Rakshit Malhotra & Yugantar Malhotra in a tryst to help singers with their journey (Raasta) with a background score to keep them company.

They believed that a path or Raasta(in Hindi) is never linear and it is all about exploring. They want independent artists to explore their journey at Raasta records.

Vision Statement:
To create music that takes an individual through the journey of nostalgia.

Mission Statement:
A platform where artists and other creators feel homely & secure through music. To help them find their path and allow Raasta Records to fill in the melody.

“A song for every journey”

After exploring several iterations, the custom typography was designed depicting a nostalgic musical journey which captures the brands personality. The counter space in the logo type take visual cues from the musical notes and is accompanied with a melodious soft hued colour palette.

The design language of the visiting card was crafted with the brand’s narrative of journey, making ones eyes flow and cohesive with the logo and overall visual language.

The strategy for OOH ensured that the brands value to highlight the artists was maintained playfully through their visual assets.

By incorporating the visual assets of the brand consistently, a distinctive and memorable look was created across all mediums.

The deliverables included visual identity, social media strategy and design, collaterals, advertisement, merchandise and website design