Client
Quivo is the largest D2C fulfillment provider in Europe at 8 locations with over 1450 customers worldwide! Their state-of-the-art technology solution enables unprecedented flexibility and offers companies of all sizes access to professional logistics.
Challenge
With years of experience in the logistics world, a well-developed, international fulfillment network, and an almost endless drive make us Quivo what they are: A down-to-earth logistics partner – fair, transparent, and scalable.
We embarked on a transformative journey to unite three companies into one trailblazing e-commerce fulfillment brand. Our challenge was focused on combining the existing strengths of innovation and experience into one united brand.
The solution emerged as a dynamic new brand and name, encapsulating the ambition to become the go-to e-commerce fulfillment partner. We adopted a design language that is both technical and approachable, utilizing dreamy gradients and vibrant colors while retaining a professional aura. This unified identity now sets Quivo apart, celebrating their shared strengths and fulfilling dreams.
Logo
In crafting Quivo’s logo, we shaped a distinctive ‘Q’ to subtly evoke a cloud, symbolizing their commitment to fulfilling client aspirations. This unique design element sets Quivo apart, marrying creativity with their practical vision.
Icons
Quivo’s icons extend the cloud motif from the logo, ensuring visual consistency. Each icon is thoughtfully designed to reflect the brand’s ethos, seamlessly integrating into Quivo’s overall brand narrative.
Colour
Our color selection for Quivo is both bold and industrial, chosen to mirror their cutting-edge approach. These vibrant hues not only convey innovation but also add a layer of warmth, making the brand approachable and dynamic.
CREDIT
- Agency/Creative: Serious Business
- Article Title: Quivo Brand Identity By Serious Business
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Munich
- Market Region: Europe
- Project Deliverables: Brand Identity, Web Design
- Industry: Transport
- Keywords: logistics, transport, brand, logo, shipping, cargo
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Credits:
Brand Strategist Lead: Sebastian Degenhart
Project Manager: Tijana Ostojic
Creative Director: Porfirio Lopez
UX Designer: Bruno Vaz
Designer: Tobias Rehnvall
Designer: Jou00e3o Ferreira
Designer: Caio Rossatto
Motion Designer: Matheus Didier
Motion Designer: Murilo Felipe
Copywriter: Paula Espinoza