Quirky Conceptual Packaging Design for Cookie Box
Crackers design studio – Bake Brown cookie box
“Bake Brown cafe approached us to design a cookie box packaging for their wide range. It is an undisputed fact that apart from all the health benefits that come with eating with one’s hands, it is far more satisfying than anything else. Our hands are the first contact we make with food, especially in the case of something like cookies. For the product naming, we’ve given all the four ranges a sense of action by using the word “Go” as an initiation into the act of eating. As a visual , we’ve used the form of hand disguised as various characters and designed them as the real eaters.”
CREDIT
- Design Agency: Crackers Design Studio
- Article Title: Quirky Conceptual Packaging Design for Cookie Box
- Brand / Project Name: Bake Brown Cookie Box Packaging Design
- External Design Credits:
- Project Type: Consumer Brand Creation, Consumer Brand Redesign
- Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Advertising
- Location: India
- Market Country: India
- Market Region: Asia
- Product Category: Cupboard Food
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Paper
- Extra: Art Director Akash Kamthan
Art Director Himanshi Srivastava
Copywriter Saumya Aggarwal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
