Omdesign was the creative agency chosen to develop the image of Bastardo Douro DOC 2017 wine of Quinta Maria Izabel, a reference winery company from Douro with products recognized worldwide by its superior quality.
With a distinct and bold identity, this edition, that puts the Bastardo grape varietal in a prominent position, is adorned with an illustration exclusively made for this labeling by its winemaker – Marco Niepoort. The detail appears in a 360º application, directly on the bottle, through a black and thick screen-printed varnish, with relief, which grants it an appellative image and texture, alongside its unique and innovative character.
The Quinta Maria Izabel brand is yet enhanced throughout the bronze tone selected for the front of the bottle, that elegantly contrasts with the remain elements on the labeling. In turn, the brand’s positioning is reinforced also on the back of the bottle, with the medal in resin on the same bronze and with high relief, which displays the coat of arms of Quinta Maria Izabel.
The approach developed by Omdesign for this wine was inspired on the Quinta’s history and on its unique products of undeniable quality, result of the work and dedication of those who create and give them form, and reflects the distinctive irreverence of its unmistakable winemaker, Marco Niepoort.
- Agency/Creative: Omdesign
- Article Title: Quinta Maria Izabel Bastardo Designed by Omdesign
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Multiple Regions
- Project Deliverables: Brand Strategy, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper