Since its foundation in 1982, Confidas has been making authentic pâtes de fruits for wholesalers, chocolatiers and retailers. Although the number of varieties increased over the years, Confidas has always remained true to the original recipe. Pâtes de fruits are an ancient confectionery product whose origins date back to the 10th century. They are still very popular as a delicacy today because of their sweet and pure fruit taste. This is exactly what you will taste in our pâtes de fruits. Confidas remains true to the original recipe by guaranteeing a minimum fruit content of 50% and no artificial colors or flavors added.
Faithful to their original recipe and building on centuries of confectionary traditions, the Confidas range of quality fruit jellies each contain up to 70% of real fruit, truly setting them apart from their competitors. However, despite the success of their product, their current gift packaging design wasn’t really showcasing all their worth and the client wished to create more of an impact and impression on the travel retail market where they are frequently seen. Additionally, their product is often percieved as old fashioned and wished to refreshen their brand and appeal to a younger, newer audience.
Respecting their love for authenticity and refinement but knowing the competitive nature of premium gifting within the category we looked to bring a modern, contemporary face to the Confidas giftbox identity. Inspired by the bold colours and the crafted geometric nature of each fruit jelly, we created an eye-catching, dynamic visual language working in harmony with product placement and real fruit photography.
Using vibrant metallic colours on a crisp white background, together with a quality seal style branding, each pack is decorated with a pattern system that binds the identity together whilst differentiating between the different selections.
Closing the deal with a guarantee of the products unique 70% fruit content, we hope to support our client’s ambition to rival more well-known confectionary with this new interpretation of a timeless and often over-shadowed sweet treat.
Now go ahead, take a bite.
- Agency/Creative: Quatre Mains
- Article Title: Quatre Mains Creates Pure Fruit Packaging Design for Confidas Giftbox Range
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Branding, Graphic Design, Packaging Design, Structural Design, Tone of Voice
- Format: Box, Sleeve, Tray
- Substrate: Pulp Carton