Quatre Mains Creates a Limited Edition Packaging for Omer
Brewery Omer Vander Ghinste is a family brewery that brews quality beers according to authentic recipes, in a traditional way but using the most modern techniques. Omer. Traditional Blond is a delicious top-fermented beer with secondary fermentation in the bottle, brewed according to a traditional recipe. Omer. owes its fine, fruity aroma and subtle bitterness to carefully selected raw materials such as the best barley malt from the Loire region and three aromatic hops from the Czech Republic, Slovenia and Germany.
In addition to its full flavour and slightly bitter aftertaste, Omer stands out. especially because of its golden yellow colour and an alcohol content of 8%.
When Omer Vander Ghinste started brewing in 1892, brand names did not yet exist. To promote his beers, the brewer therefore had the inscription “Beers Omer Vander Ghinste” affixed to the stained glass windows on the café facades. A smart move, with an unexpected effect. After all, replacing those authentic windows with every generation change would cost the brewery a lot of money. That is why he opted for an original and durable solution: from now on every firstborn son would be baptized “Omer”. A tradition that is still honoured today, 5 generations later. The authentic stained glass windows? These can still be admired in the streets and also served as inspiration for the look of Omer. Traditional Blond!
Our collectors item for Omer.
Omer stands for 5 generations of brewing traditions whereby not only the craftsmanship but also the family name has been passed down from father to son. From 1892 the name Omer has been synonymous with quality, with the words “Omer Vander Ghinste” integrated into pub stained glass windows, becoming a classic icon in the Belgian beer world. In 2020 Omer wished to treat their loyal consumers with an outstanding new Omer glass and matching packaging. Each glass manufactured as a limited edition with the packaging feeling like a true collector’s item. The box shape was purposefully inspired by the iconic Omer glass. Silver detailing and a purely branded stained-glass-inspired closing sleeve, give this collector’s item an exclusive, desirable image. For true Omer connoisseurs.
- Design Agency: Quatre Mains
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Quatre Mains Creates a Limited Edition Packaging for Omer
- Brand / Project Name: Omer, limited edition packaging
- Strategic Deliverables: Brand Architecture, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Structural Design, Branding
- Location: Belgium
- Market Country: Belgium
- Market Region: Europe
- Product Category: Beer & Cider
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Board