Wine must be uncorked, oxygenated, and its aroma and fruity notes must be perceived. White wine should be held by the stem, red wine by the cup, glasses are not to be touched when toasting, and we are all sommeliers when the waiter says “who’s tasting?”.
It is in a world of rules, obligations, and prejudices that Quartin was born: an incongruous wine. In a strict tradition of glass and corks, a wine in a can, in Italy, is considered sacrilegious.
But then again, to be revolutionary, one must be out of place. Quartin is the first Italian wine in a 250 ml tin, two and a half glasses. To be drunk alone or in a company. The can is sustainable in material, transport, and storage.
It combines the quality of Italian wine and the convenience of a can: it is easy to transport and enjoy, away from the formalities and without pretension.
Refosco, Sauvignon and Ribolla Gialla: three quality Italian wines from northern Italy. It is visually bold and rejects the classic stereotype of glass and cork, to start a real revolution. The out-of-place wine has only one place: a pack of 24 convenient toasts to be consumed wherever you want: for true connoisseurs of freedom.
Quartin is ideal for a party, a barbecue, or a picnic on the flying carpet; for a small supply of good wine to open on the terrace, or to drink in front of the fireplace, or to take to dinner with friends.
Pour it in a nice glass, or just drink it from the can with the lightness of the revolutionaries and the confidence of the innovators.
- Agency/Creative: Dude
- Article Title: Quartin Wine Brand Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Brand Naming, Brand Strategy, Branding, Illustration, Label Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: wine, can, riot, food, beverage, label
CCO & Partner: Livio Basoli
CCO & Partner: Lorenzo Picchiotti
Design Director: Alessio Salatino
Designer: Niccolò Campanini
Senior Copywriter: Alessia Cassarino
Copywriter: Paola Cecere
Motion Designer: Dario Lipani
Client Director: Elena Panza
Account Director: Giulia Borina
Junior Account: Andrea Torrano
Video Editor: Diego Gonzales