Ray of Sunshine

ROS is a nail-forward beauty brand we built from scratch with the intention and purpose of bringing moments of JOY into people’s lives through the brand.

The brand celebrates individuality, empowering people to express their beauty and confidence while turning small, everyday moments into something magical.

This identity draws inspiration from the joy woven into the “Ray of Sunshine” story. The logo is an amalgamation of components that represent the key pillars of the brand tied together in a fun and playful way that fits perfectly with the tonality we wanted to establish for the brand.

At ROS Beauty, our story begins with the radiant spirit of Aastha Chhabra, known as the ‘Sunshine Girl’ for her infectious positivity. Inspired by Aastha’s philosophy of spreading joy and happiness, we set out to create a brand that embodies these values.

We believe in the contagious nature of happiness, which is reflected in every product we create. Dedicated to infusing confidence and creativity into your beauty routine, we strive to make beauty accessible to all. Our products are affordable, hassle-free, and inclusive, catering to people of all ages and backgrounds. With joyful packaging and a diverse range of products, we aim to create a uniquely uplifting experience for everyone.

ROS offers unique nail wraps—an affordable, less damaging solution to achieving perfect, personalized nails. With designs that cater to everyone, they have ensured there’s something for every style.

Their nail wraps deliver salon-quality results from the comfort of your home. Easy to apply and bursting with vibrant, youthful designs, they transform every nail moment into a joyful experience.

Every detail of ROS—from its bold, whimsical aesthetics to its colorful packaging—was thoughtfully crafted to reflect its core philosophy: “Happiness is contagious.” Our mantra is simple yet powerful: to be the sunshine in your day-to-day beauty routines, making every moment a celebration of life.