P&W were asked to craft a design for a new sake brand that would be targeted for the UK market, embracing the distinctive beauty of Japanese calligraphy and contemporary western typography. Tokyo Z1 is a striking fusion of Eastern and Western styling appealing to a broad age demographic.
CREDIT
- Agency/Creative: Pemberton & Whitefoord
- Article Title: P&W Designs First Japanese Sake Brand for UK Market
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Redesign, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming, Rebranding, Research, Structural Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
