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P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer

P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer

Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee. Askul approached P&W to create a design solution for a new anti-heatstroke product. Targeted to those who work/exercise outdoors, these individually wrapped Salt Tablets bursting with lemon led us to create these ‘cool’ character illustrations.

 

CREDIT

  • Design Agency: Pemberton & Whitefoord (P&W)
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer
  • Brand / Project Name: Askul Salt Tablets
  • Strategic Deliverables: Brand Architecture, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design, Retail Brand Design
  • Location: United Kingdom
  • Market Country: Japan
  • Market Region: Asia
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bag, Pouch, Sachet, Wrap
  • Consumer Substrate / Material: Plastic

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