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P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer

P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer

Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee. Askul approached P&W to create a design solution for a new anti-heatstroke product. Targeted to those who work/exercise outdoors, these individually wrapped Salt Tablets bursting with lemon led us to create these ‘cool’ character illustrations.

 

CREDIT

  • Agency/Creative: Pemberton & Whitefoord (P&W)
  • Article Title: P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Asia
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Retail Brand Design, Tone of Voice
  • Format: Bag, Pouch, Sachet, Wrap
  • Substrate: Plastic

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