Askul is the largest catalogue based business-to-business retailer in Japan, selling a wide range of office essentials, from paper clips to instant coffee. Askul approached P&W to create a design solution for a new anti-heatstroke product. Targeted to those who work/exercise outdoors, these individually wrapped Salt Tablets bursting with lemon led us to create these ‘cool’ character illustrations.
CREDIT
- Agency/Creative: Pemberton & Whitefoord (P&W)
- Article Title: P&W Creates Anti-Heatstroke Design Solution for Japanese Retailer
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Retail Brand Design, Tone of Voice
- Format: Bag, Pouch, Sachet, Wrap
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
