Purpur Lube Packaging Design Designed by Polina Zagumenova
Purpur Lube is an universal water-based lubricant. Scent, stains, stickiness or shame free. Feels natural, and nothing else. Lube’s packaging design shouldn’t scream sex. Purpur Lube perfectly blends into your skincare shelves or doesn’t seem a stranger on your nightstand. The main idea of packaging design is a body heat map made in gradient. What’s more, behind these colorful spots everyone can see a body shape. Have a look and go play with your mind, yourself or your partners.
CREDIT
- Design Agency: Polina Zagumenova
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Purpur Lube Packaging Design Designed by Polina Zagumenova
- Brand / Project Name: PURPUR
- External Design Credits: Creative Director Elena Zaharova; Brand Development Anfisa Savchenko & Elena Zaharova; Graphic Design Polina Zagumenova; Photo Nady Alexandrova (people) & Lera Braun (still life); Models Lera Braun, Nastya Grabobich, Shatlyk Klychev, Maria Shargatova, Sergey Gurnov, Alexandra Lastochkina; MHUA Alexandra Lastochkina
- Strategic Deliverables: Tone of Voice
- Design Deliverables: Packaging Design, Branding, Graphic Design
- Location: Russia
- Market Country: Russia
- Market Region: Global
- Product Category: Health & Beauty
- Consumer Packaging Format: Tube
- Consumer Substrate / Material: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation