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Purpur Lube Packaging Design Designed by Polina Zagumenova

Purpur Lube Packaging Design Designed by Polina Zagumenova

Purpur Lube is an universal water-based lubricant. Scent, stains, stickiness or shame free. Feels natural, and nothing else. Lube’s packaging design shouldn’t scream sex. Purpur Lube perfectly blends into your skincare shelves or doesn’t seem a stranger on your nightstand. The main idea of packaging design is a body heat map made in gradient. What’s more, behind these colorful spots everyone can see a body shape. Have a look and go play with your mind, yourself or your partners.

CREDIT

  • Design Agency: Polina Zagumenova
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Purpur Lube Packaging Design Designed by Polina Zagumenova
  • Brand / Project Name: PURPUR
  • External Design Credits: Creative Director Elena Zaharova; Brand Development Anfisa Savchenko & Elena Zaharova; Graphic Design Polina Zagumenova; Photo Nady Alexandrova (people) & Lera Braun (still life); Models Lera Braun, Nastya Grabobich, Shatlyk Klychev, Maria Shargatova, Sergey Gurnov, Alexandra Lastochkina; MHUA Alexandra Lastochkina
  • Strategic Deliverables: Tone of Voice
  • Design Deliverables: Packaging Design, Branding, Graphic Design
  • Location: Russia
  • Market Country: Russia
  • Market Region: Global
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Tube
  • Consumer Substrate / Material: Plastic

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