TEN11 is an upscale coffee shop located in UAE, offering specialty coffee and a variety of classic and not-that-classic dishes and desserts. TEN11’s name comes from the concept of the standard 0-10 scale where it’s rated 11 out of 10.
The identity has a set of unique illustrations where every single one of it reflects a brand attribute; from the most imaginative element of all: the winged spoon which represents the brand’s creative capability to fuse flavors into new dishes, to the traditional coffee bean, or the teapot that detaches a magical aroma that even attracts hummingbirds.
- Agency/Creative: PurpleDash Creative Boutique
- Article Title: PurpleDash Creative Boutique Branding and Illustration for TEN11 Specialty Coffee Shop in Abu Dhabi
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Argentina
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
- Industry: Food/Beverage
- Keywords: coffee, specialty coffee, UAE, Abu Dhabi, food, beverages, eco-friendly, illustration, logotype, cuisine, innovation