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PurpleDash Creative Boutique Branding and Illustration for TEN11 Specialty Coffee Shop in Abu Dhabi

PurpleDash Creative Boutique Branding and Illustration for TEN11 Specialty Coffee Shop in Abu Dhabi

TEN11 is an upscale coffee shop located in UAE, offering specialty coffee and a variety of classic and not-that-classic dishes and desserts. TEN11’s name comes from the concept of the standard 0-10 scale where it’s rated 11 out of 10.

The identity has a set of unique illustrations where every single one of it reflects a brand attribute; from the most imaginative element of all: the winged spoon which represents the brand’s creative capability to fuse flavors into new dishes, to the traditional coffee bean, or the teapot that detaches a magical aroma that even attracts hummingbirds.

https://vimeo.com/374035740

 

 

 

CREDIT

  • Agency/Creative: PurpleDash Creative Boutique
  • Article Title: PurpleDash Creative Boutique Branding and Illustration for TEN11 Specialty Coffee Shop in Abu Dhabi
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Argentina
  • Market Region: Middle East
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: coffee, specialty coffee, UAE, Abu Dhabi, food, beverages, eco-friendly, illustration, logotype, cuisine, innovation

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