“RUFFIAN: The name comes from the filly race greatest of all time. In 2007 he was made a short film about his life called Ruffian, like the wind. The name of this filly has inspired PUROSANGUE design to create a naming and a design inspired by the glamorous, chic and modern.
The continuous and steady growth of purchase and consumption of wine by women whichmake up 65% of the world market (VINITALY us tour 2009), led PUROSANGUE design to create a label that does not go unnoticed among the shelves of large retailers .
It ‘s the woman who buys more wine in supermarkets and in most cases does not aim at a precise bottle but is willing to be convinced in a matter of seconds from the communication of the label. ”
CREDIT
- Agency/Creative: PUROSANGUE design
- Article Title: PUROSANGUE design – RUFFIAN
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
