Purely Plantain, Plantain Chips approached Cubiq for a rebrand and development of their plantain chip packaging. The plantain chips are sustainable produced by small farmers and producers in Portoviejo, Ecuador. The packaging needed to hint to the Ecuadorian roots of the product, with a Purely Plantain twist to help gain exposure on shelf. The range includes three products; Sea Salt, Nice and Spicy and Wild Garlic, each with a different colour palette. The products are currently stocked in; Harvey Nichols, Harrods, Selfridges and Fortnum & Mason.
CREDIT
- Agency/Creative: Cubiq
- Article Title: Purely Plantain, Plantain Chip Packaging Design Created by Cubiq
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Research
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
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