Baby puree from apples and pears remains loved even when a person grows up. He continues to go to the store to buy a little jar for lunch. Unfortunately, this is a baby food. Why there is no puree for adults? I had created a packaging for products that pleases mums and dads. Puree is not perfect, as are fallen apples. We will give the best fruits to the children, while we ourselves will eat not so beautiful apples.
In my project I tried to present an idea that parents always give to kids products with the best quality. I realized my concept in complex cut label with hоles. It was created from low quality recycled paper. “Best paper is for child food!” Embossing in typography supports my idea. It imitates various defects of natural and imperfect apples from the every garden. There are bumps and bulges, holes from warms. “We do not have perfect apples! They are real in every detail. They do not look like in juice commercial!”
It is worth noting that, the general component is an apple, so I create a line of puree from different varieties of this fruit. Glass jars have different color of label. However, usually puree has additives like pear, banana, strawberry, curd or yogurt. I add small flavor markings with additional color coding.
I have provided large and small portion sizes for a quick bite to eat and a hearty lunch. Adults do not gorge themselves on small children’s portions. Therefore, I tried to make the portions larger than the standard ones. There are 100 and 250 grams in cans.
- Agency/Creative: Tatyana Lebedeva
- Article Title: Puree for Adults Student Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: 3D Art, 3D Design, 3D Modelling, Packaging Design
- Format: Can
- Substrate: Glass Jar
- Industry: Food/Beverage
- Keywords: puree apples imperfect
author: Tatyana Lebedeva
tutor: Evgeny Kashirin