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Pure Balance Packaging for the Masstige Cosmetics

Pure Balance Packaging for the Masstige Cosmetics

Masstige’s «PURE BALANCE» cosmetics series is a line of 7 products ideal for daily care of troubled skin. All means complement each other and form a complex to combat imperfections of the facial skin.
So as a result we design a package that reflects the properties of «PURE BALANCE» as well as possible.

The skin has its own relief and unique properties – it’s a celebration of individuality. That’s the main reasons we got free rein, the reason why we designed package this way.

We’ve created a prototype of a skin cover in graphic form. Each skin cell in contact with a cosmetic product creates its own graphics. We reflected this with abstract geometric lines and bright color accents on the packaging. Also we used a concise and easy to read font.

CREDIT

  • Design Agency: Creative agency "Молоко"
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Pure Balance Packaging for the Masstige Cosmetics
  • Brand / Project Name: packaging for the Masstige cosmetics
  • Strategic Deliverables: Product Architecture
  • Design Deliverables: Packaging Design, Graphic Design
  • Location: Belarus
  • Market Country: Belarus
  • Market Region: Europe
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Tube, box
  • Consumer Substrate / Material: Plastic, Pulp Carton

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