Masstige’s «PURE BALANCE» cosmetics series is a line of 7 products ideal for daily care of troubled skin. All means complement each other and form a complex to combat imperfections of the facial skin.
So as a result we design a package that reflects the properties of «PURE BALANCE» as well as possible.
The skin has its own relief and unique properties – it’s a celebration of individuality. That’s the main reasons we got free rein, the reason why we designed package this way.
We’ve created a prototype of a skin cover in graphic form. Each skin cell in contact with a cosmetic product creates its own graphics. We reflected this with abstract geometric lines and bright color accents on the packaging. Also we used a concise and easy to read font.
- Agency/Creative: Creative agency "Молоко"
- Article Title: Pure Balance Packaging for the Masstige Cosmetics
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design, Product Architecture
- Format: Tube
- Substrate: Plastic, Pulp Carton