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Pulsum Brands – Pedcrito Coco Redesign (concept)

Pulsum Brands – Pedcrito Coco Redesign (concept)

” Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and bad quality products, but this liquor make its path into every party; people drink it just for fun. We wanted to redesign it as a premium product with a higher quality for export.

We use as inspiration the iconic shirt from the character of Pedrito in the label, and use it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of ‘open nature and drink it’.”

Old Design

CREDIT

  • Design Agency: Pulsum Brands
  • Article Title: Pulsum Brands – Pedcrito Coco Redesign (concept)
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Ceramic

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