“Cultura Açaí is one of the first business to introduce the açaí fruit in Ecuador. This fruit come from the Amazon Rainforest and has a real impact in nutrition, thats why is considered a superfood; but in our country almost nobody knows it existed.
We explored the idea of using natural elements of the fruit but we didn´t want to present it as other organic product, instead we give it very bright colores and use painting leaves as textures to make it more fun and playful.”
CREDIT
- Agency/Creative: Pulsum Brands
- Article Title: Pulsum Brands – Cultura Açaí Box
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
