About: In Spain, being from a village hasn’t always been something to brag about. But let’s be real—it’s where the best stories, traditions, and flavors come from. That’s why we created “Pueblo” (village): a bold tribute to our roots. It’s about celebrating the things that matter—authenticity, tradition, and a craft that’s been perfected over generations. Deep down, we all carry a piece of the village in us.
With this line of Spanish cold meats, we’re bottling that vibe: the care in every step, the passion for doing things right, and the pride in keeping it simple.

Solution: To bring the spirit of “Pueblo” to life, the design leans on three pillars: typography, materials, and presentation.
The name itself exudes strength and meaning, so it became the focal point of the design. Bold typography, paired with earthy, nostalgic colors like the red of adobe bricks from old village homes and the golden yellow of sun-dried straw, evokes a deep connection to Spanish heritage.
Kraft paper, chosen for its natural and unrefined texture, perfectly conveys the artisanal nature of the product. It avoids unnecessary embellishments while maintaining a sense of quality and authenticity.

Finally, no Spanish cold meat would be complete without the iconic rope used in the drying and curing process. This essential detail, rooted in Spanish culinary tradition, adds the perfect finishing touch to a minimalist yet impactful presentation. Together, these elements deliver the essence of the village—a vacuum-packed artisan cold meat, ready to be taken, shared, and enjoyed with pride in its authenticity.