Pucks are challenging the way luxury chocolates are seen and want to bring more character to the world through their love of chocolate.

They are a new chocolate brand that deliver a playful approach and a modern inspiration of Puck, the character from Shakespears A Midsummer Night’s Dream. Taking the world of luxury chocolates and giving them a new approach when shared around at dinner parties or a festive get together.

The brand is a celebration of the way that we use insults in a harmless, charming way to each other; like calling your friend a twit when they do something odd or getting something wrong. Or a bedswerver who is someone who lacks sleep and prefers to stay up binge-watching the latest Netflix series or franchise of films.

With the chocolates you receive a card game that encourages you to choose the chocolate that best matches those eating them. Each chocolate is named after a British slang tease that partners very well with the chocolate.

The packaging is bold and vibrant, utilising a very neon pink, very opposite to the usual rich, deep tones of the market but paired with a gold metallic that reminds the consumer that these are not a gimmick brand and that the chocolates themselves are beautifully curated and made from the finest ingredients.

The brand and packaging is also designed so that you can customise a pack to send to a friend and give them your very own nick-name for; which is proving to be very popular, mainly as we all love to have a little fun with our friends.