Challenge
Our task was to create a brand of Ukrainian cuisine from scratch(specializing in dumplings) for Americans. This brand complies with the request to eat a good meal and try something new.
Solution
We’ve devised a naming for the brand – the Ukrainian word ‘ptashka’ which means ‘birdie’. This led us to the logo symbol, which is a bird in a nest of dumplings. Visual branding ideas on various bearers, including plates, table settings, and glasses are inspired by the Ukrainian folk artist Maria Prymachenko. Special attention was also paid to packaging so that dumplings are convenient to eat on the go.
Outcome
The project implementation is in progress. Ptashka is preparing to take off.
CREDIT
- Agency/Creative: Brandon Archibald
- Article Title: Ptashka Brand Design by Brandon Archibald
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Odessa
- Market Region: South America
- Project Deliverables: 3D Art, 3D Design, 3D Motion, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Copywriting, Illustration, Packaging Design, Product Design
- Industry: Hospitality
- Keywords: Brand Strategy → Naming → Messaging → Brand Identity → Illustrations → Packaging & Uniforms → Point Of Sales Design
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Credits:
Creative Director: Stefan Gurtovoy
Copywriter: Max Neshchadimov
Project Manager: Daria Svidchenko
Project Manager: Nataliia Niedova
Art Direction: Aleksander Osypenko
Designer: Irina Chernenko
Designer: Aleksander Osypenko
3D Artist: Ilya Tkachuk
3D Artist: Alexandr Iordanov
Illustrator: Aleksander Osypenko
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
