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Provocative Brand Identity for Construction Company Alla Braccini

Provocative Brand Identity for Construction Company Alla Braccini

We designed the new identity for Alla Braccini, a construction and developer company from Bahia Blanca, province of Buenos Aires, Argentina.

Being its founders a second generation in the real estate development business, Alla Braccini needed a new identity that would differentiate it from its predecessors and its competition in the local market, communicating its style and young work culture.

Alla Braccini is presented as a young and innovative proposal in a traditional and very conservative city, it needed a visual identity that will communicate its vocation and commitment to the quality, design and innovation of its proposals.

A provocative identity with a strong impact that was quickly recognized in the different active projects that the construction company has today in the city of Bahía Blanca and Monte Hermoso.

To generate its visual identity system we take and update a historical gesture typical of the construction and quality architecture sector: the author’s signature on historical buildings, a common use and property of the sector.

This gesture and graphic resource allowed us to design a logo that reinforced and underlined their surnames, emphasizing their commitment and guarantee of quality in each project.
And it also allowed us to build and structure a visual system that would differentiate and stand out in a sector that is very saturated with traditional proposals without much differentiation between them.

For this project, we designed its new brand and its identity system applied to construction fences, project presentations, commercial stationery, offices and sales premises, vehicles, social networks and website and public road campaign.

CREDIT

  • Agency/Creative: RL Branding / Marca Buena
  • Article Title: Provocative Brand Identity for Construction Company Alla Braccini
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Argentina
  • Agency/Creative City: Buenos Aires
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Branding, Design, Logo Design
  • Industry: Construction
  • Keywords: branding identity design

  • Credits:
    Brand Designer: Juan Manuel Rey Liste

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