La Heladera is a brand that is inspired by the relationship of “The Elviras”: mother and daughter who share their love for baking pastries and preparing ice cream. Using the best ingredients – in very generous amounts -, they make these authentic and memorable creations with an essence that reflects the passion and curiosity of an artisanal product made with love.

The naming arose under the concept of the physical space where our whims live: the Freezer or La Heladera in Spanish, accompanied by the motto “Where good things are preserved”.

Inspired by the universe of freezers, we used some essential parts of this object as a nod to the design. The logo and colors embrace a nostalgic aesthetic and the graphics for each flavor were designed with manual strokes in order to provide an organic and artisanal sense to the brand.

In the digital world, La Heladera reflects its personality through high-contrast photography, highlighting details of the packaging, colours and different shapes that represent each flavour. The art direction of the scenes were created with a nostalgic and human tone to demonstrate that an everyday product such as ice cream deserves to be shared with the ones you love.

We developed the Brand Identity and name for La Heladera, as well as the design of the packaging and applications such as the menu and presentation cards. We were also in charge of the art direction, photography and production of videos for their social media content.