Prospecting Kit Helps Thymes Fragrance Sales Staff Engage Retailers
Wink – Thymes Prospecting Kit
“ For nearly 30 years, Thymes has made botanical bath and body products with artisan fragrances. To continue building excitement amidst a stream of new brands in the category, Thymes sought an elevated, modern aesthetic. We created a distinctive box to house the Thymes catalog and information for sales agents, as well as keepsake tins full of consumer samples. Press sheets from the Thymes catalog gracefully wrap the outer box. This sales tool freshened the Thymes brand with existing retailers and introduced the brand to prospective sellers.”
CREDIT
- Design Agency: Wink
- Organisation/Project Type: Agency Commercial, Published
- Article Title: Prospecting Kit Helps Thymes Fragrance Sales Staff Engage Retailers
- Brand / Project Name: Thymes Prospecting Kit
- External Design Credits: Creative Director Art Director Designer Scott Thares
- Production Credits: Production Project Manager Ann Merrill
- Project Type: Corporate Brand Rejuvenation
- Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
- Design Deliverables: Corporate Brand Experience
- Location: United States America
- Market Country: Afghanistan
- Market Region: Africa
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Clamshell, Tin
- Consumer Substrate / Material: Glass, Metal, Pulp Carton
- Industry Category: Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
