Proshyan wine line has a very distinct character. Due to unique climate conditions Armenia is able to produce a number of very exotic fruit wines. For the Proshyan Brandy Factory pomegranate wines’ bright and unusual taste made it the star of the line. Proshyan Brandy Factory produces one of the most popular pomegranate wines, keeping its traditional essenсe and carefully controls the quality of the product, strictly following the technology. While making the new label for the wines we were seeking to reflect the care for the regions` traditions in the process of winemaking, demonstrated by the company. We took the traditional Armenian ceramics visuals which often feature animalistic and floral motives as a base for the visual concept, but made it about wine. We were able to create bright and colourful label that reflects where the product came from and what it has to offer.
CREDIT
- Agency/Creative: Dochery
- Article Title: Proshyan Wines by Dochery Visual Solutions
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Research
- Format: Bottle
- Substrate: Glass Bottle
