Background: In an era of rapid technological advancement, the bridge between scientific discoveries and their real-world applications is more crucial than ever. Prop stands as a beacon in this landscape, lighting the way for businesses to harness the latent potential of scientific innovations. By connecting the dots between innovation producers and business implementers, Prop is more than just a market intelligence platform – it’s the key to the future.

Challenge: At the heart of Prop’s challenge was the need to cultivate a visual atmosphere that conveyed perceptions of innovation, science, technology, and the future. The primary aim was to create a striking brand presence in the market where the company operates, fostering prominence and differentiation. Alongside this vision, the vast expanse of global scientific output offers a wealth of insights. However, navigating this vastness is a daunting task. Companies, especially those heavily invested in R&D and Innovation, seek a tool that not only provides access to these insights but also translates them into actionable strategies. Hence, an additional challenge for Prop was to design an intuitive platform that provides rapid access to global scientific insights and forges valuable connections with field experts.​​​​​​​

Solution: Our approach for the Prop brand was anchored in its core values and vision. We began by crafting a brand personality that embodies the spirit of a visionary pioneer – imaginative, intriguing, and consistently ahead of the curve. We introduced a modern and vibrant color scheme, primarily leaning into shades of purple and cyan, to radiate the aura of modernity and innovation we desired. Furthermore, we designed a geometric symbol with slightly rounded corners, effectively conveying the targeted attributes and serving as a key component in the ensemble, bringing life to this brand set to redefine our current understanding and, above all, the future. The color palette, symbol, and typography were articulated to reflect Prop’s dedication to innovation, integrity, collaboration, pioneering, and tangible impact.