Promotional campaign for the series “The Queen’s Gambit”.
It was necessary to depict a favorite movie or TV series using only typography. I made posters of different formats, merch — a shopper and a bottle of wine!

The idea is to depict a chessboard made from the letters of the title of the series “The Queen’s Gambit”. I also added small quotes from the film between the letters, which help convey the atmosphere and meaning of the series. They act as a trigger for potential viewers, drawing attention to the series and arousing curiosity.

The series’ cast names are scattered outside the chessboard, creating the illusion of eliminated chess pieces. This technique symbolizes the strength and importance of the characters, highlighting the series’ theme of play and its high stakes. The placement of the actors’ names also creates a dynamic visual image.

The promotional campaign for the series “The Queen’s Gambit” embodies not only a unique visual style, but also a deep meaning. It is designed to interest and attract the attention of potential viewers by telling them about the exciting story of the series. Each element of the campaign — posters, a shopper and a bottle of wine — act as powerful marketing tools that create and maintain interest in the series.

The variety of formats and use of typography make this campaign effective and memorable. It provokes viewers to think about the meaning of the game, the sacrifices and victories of the characters, and demonstrates that every move in this series matters. It encourages you to take on the challenge and immerse yourself in the world of “The Queen’s Gambit”.