Promizer, a digital marketing agency, excels in content optimization, strategy, and cost-effective solutions to empower businesses and individuals on their path to digital success. Their comprehensive approach streamlines processes, ensuring clients access top-quality content and competitive packages, guided by their brand line: “Your roadmap to success. ”
Promizer believes that in the world of contents they facilitate and optimize the process professionally by offering full digital marketing services, including analysis, customization, promotion, monitoring, measurement, publishment and etc., by using their super professional IT equipment and resources, in other words a 360° agency with long lasting interaction, support, performance and effectiveness.
Promizer entrusted me with the art direction for their visual identity. I based this identity on a shared DNA element—the pixel, which served as the central component of their brand identity. This concept was then elaborated upon to create a dynamic identity that could evolve while maintaining its foundational pixel element.
Incorporating a primary color palette of black, symbolizing the business environment, along with grey for balance and vivid red to represent the energy and growth within digital marketing, I designed icons and signs that embodied concepts such as synergy, promotion, 360-degree vision, support, monitoring, and growth. Additionally, I crafted Brand English and Persian Brand marks, unique letters, numbers, pictograms, and a distinctive typographic pattern exclusively for Promizer.
This visual identity transcends digital realms, finding adaptability on billboards, handbags, and various touchpoints such as responsive digital screens, reflecting Promizer’s essence and dynamic approach to success in the digital marketing landscape.
- Agency/Creative: Asal Farshchi Design Solutions
- Article Title: Promizer Digital Marketing Agency
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Strategy, Branding
- Industry: Technology
- Keywords: Digital, Marketing, Branding, Dynamic Design, Type system
Designer and Art Director: Asal Farshchi
Motion Designer: Babak Khalili
Copy Writer & Naming: Mohammad Motamedi
Founder and CEO: Armin Mousavi