At SPiCOM8, our passion is transforming brands, and the Vitamagris project is a perfect example of how strategic design can break barriers and generate real impact. We were challenged to revitalize the visual identity of Vitamagris, a supplement brand specifically aimed at the low-income segment in Brazil. This audience, while seeking cost-effectiveness, craves products that convey the quality and visual appeal of premium brands.

Our deep dive into the Vitamagris universe revealed the need for a design that spoke directly to this consumer. Instead of following generic trends, we identified a golden opportunity: to incorporate visual elements characteristic of the weight-loss shake category in Brazil, but with a sophisticated yet accessible touch. The goal was to create packaging that not only communicated efficacy but also evoked a sense of aspiration and perceived value, typically associated with higher-priced products.

The creative process at SPiCOM8 involved in-depth market research and a keen understanding of low-income consumer behavior. We developed a comprehensive solution that materialized in a fresh look for the packaging, featuring vibrant colors, modern typography, and graphic elements that evoke energy and well-being. Every choice was meticulously made to ensure that, on the shelf, Vitamagris wasn’t just another product, but an irresistible visual standout.

The impact was remarkable: the new packaging design not only elevated brand perception but also strengthened its positioning as a high-quality, accessible option. Vitamagris now communicates more effectively with its audience, standing out in a competitive market and building a deeper, more confident connection with its consumers. This project demonstrates SPiCOM8’s commitment to delivering design solutions that transcend the visual, generating tangible value and concrete results.

We are excited to share this success story with the World Brand Design Society, as it exemplifies how strategic design can be a powerful tool for inclusion and success across various market segments. The Vitamagris project is a testament to design’s ability to create value, even under budget constraints, and to meet the expectations of a demanding audience eager for quality.