Project of Branding, Naming, Packaging and Point of Sale Design for Nipó

Project of Branding, Naming, Packaging and Point of Sale Design for Nipó

Huaman Studio – Nipō Sushi Bar

Project of branding, naming, packaging and point of sale design for Nipó.After years dedicated to the fishing business, the client hired us to design the image of their new business model, a sushi take away within a traditional market.Taking into account our client’s know-how, based on the fresh product and the market environment, we carried out a communication strategy that maintained the visual codes of a fish market. Defining a tone of close and friendly communication that would allow us to connect with the public of a small city like Tarragona.

CREDIT

  • Design Agency: Huaman Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Project of Branding, Naming, Packaging and Point of Sale Design for Nipó
  • Brand / Project Name: Nipō Sushi Bar
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Bag, Box, Pot, Sachet, Wrap
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

FEEDBACK

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Implementation: Attention, detailing and finishing of final solution
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Presentation: Text, visualisation and quality of the presentation
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