TASK
Banana chips are considered to be one of the most traditional products on Thai snack market. One of the dominant brands is Banana Joe. It occupies a significant market share, which has recently begun to shrink due to the emergence of younger and more aggressive players.
The manufacturer decided to refresh the perception of the brand with the help of packaging, while maintaining its core values.
SOLUTION
The packaging has become noticeably brighter and more active due to the new design. Banana chips occupy the category of healthy snacks. Therefore, when designing the packaging, the style of “crafting” illustrations with the product image has been chosen. Own icon has been developed for each taste. This helps to dissolve flavors within the category.
A special tactilely pleasant material is used for packaging. You will not be able to let it go!
CREDIT
- Agency/Creative: PROFSOYUZ
- Article Title: PROFSOYUZ Created New Packaging Design for Banana Chips
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Illustration, Packaging Design, Research
- Format: Bag
- Substrate: Plastic
