Professor Volker Steinkraus has been one of the most renowned dermatologists in Germany for decades. He is the founder of the competence centre Dermatologikum Hamburg and author of several books on the subject of skin health. In research, his name enjoys an outstanding reputation worldwide.
Now Volker Steinkraus has developed his own skin care series. He consistently markets the brand under his own name: Prof. Dr. Steinkraus.
The task consisted of a comprehensive package: development of the brand and, derived from it, the packaging design and all communication media in the online and offline area. The brand’s character and aspirations are high: it is a medically innovative and excellently effective skin care that makes it its business to meet the highest demands.
The target group consists primarily of women over 30 years of age, although the brand is designed unisex and thus also appeals to affine men.
For the implementation, the essential values of the brand were first worked out in order to use them as the cornerstone of the communication: On the one hand, the medical expertise of the founder; on the other hand, the latest research insights combined with the power of nature – which is also reflected in the claim »Bridging Nature And Science«.
The founder’s roots in his origins, the Lüneburger Heide, also play an important role. On the one hand, the heather appears in part as an ingredient in the products and on the other hand, Prof. Dr. Steinkraus is committed to the renaturation of the moorlands through the sale of the products.
The packaging reflects the high standards and medical expertise of an exclusive doctor brand and is consistently clear and functional. The products are numerically coded for easy orientation. The key values »Nature« and »Science« appear in the colours white and green, and subtle details repeatedly reference the rhombus and TetCode4. The typographically very different design of the four packaging pages offers a variety of decoration possibilities.
- Agency/Creative: Marius Fahrner Design
- Article Title: Prof. Dr. Steinkraus Skin Care Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Hamburg
- Market Region: Europe
- Project Deliverables: Animation, Brand Design, Creative Direction, Graphic Design, Packaging Design
- Format: Bottle, Box, Tube
- Substrate: Glass, Plastic
- Industry: Health Care
- Keywords: Skin, Care, Doctor, Cream, Bridging, Nature, Beauty, Brand, Green, White, Type, Big
Creativ Director: Marius Fahrner
Art Director: Steffen Bertram