Product Day is a 24-hour-long non-stop virtual event packed with speakers, events and booths. ADPList approached me to create a graphic identity for another event they were planning on May 10th, 2023 called Product Day. Being Part of the ADPList family as a Mentor since Early 2022, I felt connected towards my audience and could mentor one-on-one with ease. Product day event was an amazing platform for designers like me to connect world wide virtually, and to get the opportunity to create identity system for them was a over-the-top fantastic experience.
After Working with them on BeMore festival branding, I wanted to explore this project with them. Product Day identity was inspired by board games and ’90s Nintendo games. We wanted it to set ADPList apart from other design conferences.
The Co-Founder of ADPList – Felix Lee, is such an amazing person to work with that it made this process of being chaotically colorful and creative much easier for me and my team. The project took 4 weeks to finish from start to finish. We went through all the references with the client on a visual moodboard and started sketching our initial logo that would compliment ADPList’s logo and what they stand for. Felix loved to experiement with colors and new design styles, so it was a playground for me and the team where we explored many styles and landed on what you see now. The extended design materials were created as the design language evolved for social media posts, reels and even tickets for the virtual conference.
Design has always felt like a story, the more you get into it, the more you understand the soul of what you are breating life into.
- Agency/Creative: Maitreyee Kalaskar
- Article Title: Product Day 2023 Virtual Event Brand Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: BENGALURU
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Creative Direction, Graphic Design, Identity System, Logo Design
- Industry: Education
- Keywords: Brand identity system for Design event by ADPList called Product Day
Creative Director & Designer: Maitreyee Kalaskar
Designer: Sakshi Raut
Designer: Ankita D'Souza