“Procra-Station” is a playful, tongue-in-cheek brand that proudly celebrates procrastination in all its messy, glorious reality. We’ve all been there – leaving things for tomorrow, getting distracted, or finding new reasons to put things off – and this project takes that universal experience and turns it into a humorous lifestyle brand. No judgement here, just creativity, laughter, and a good-natured nod to the ways we all indulge in a little delay.
At the core of the brand is a unique procrastination-themed planner, designed to fully embrace the art of putting things off. This isn’t your typical productivity tool; instead, it’s packed with playful distractions, quirky ideas, and light-hearted prompts that encourage users to enjoy the occasional break from responsibility. It’s the ideal companion for anyone who needs a humorous excuse to let a task linger just a little longer.
The brand voice is witty, sarcastic, and totally relatable, offering a fresh, light-hearted approach to procrastination that’s designed to make people smile. With a character that’s both cheeky and self-aware, Procra-Station appeals to everyone who’s ever set an ambitious goal only to laugh at themselves for not quite getting around to it.
This project combines my passion for creative branding with a healthy dose of humour, creating a brand that’s both visually appealing and completely in tune with the realities of modern life. It’s about making procrastination part of the fun – because sometimes, putting things off can be the best part of the day!
CREDIT
- Agency/Creative: Hafiya Moulana
- Article Title: Procra-Station: A Fun-Filled Brand Celebrating the Art of Delay by Hafiya Moulana
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: App Design, Brand Design, Brand Identity, Brand Tone of Voice, Branding, Character Design, Graphic Design, Icon Design, Illustration, Logo Design, Tone of Voice
- Industry: Entertainment
- Keywords: Procrastination Branding Lifestyle Branding Quirky Brand Identity Graphic Design Playful Packaging Humorous Design Typography Design Merchandise Design Branding Concept Creative Brand Strategy Apparel Design Product Branding Visual Identity Brand Personality Witty Design Fun Branding Pop Culture Branding Clever Branding Creative Concept Procrastination Culture
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Credits:
Designer, Branding, & Concept Development: Hafiya Moulana
