Priorità Payroll Loan Startup Branding
Priorità is a payroll loan company in São Paulo. The project consisted of developing a name, positioning and visual identity.
The name Priorità comes from Italian and means priority and through the diagnosis we obtained from the market, we found an opportunity to position ourselves closer to the customer who requests a payroll loan – with the concept of “Here, you are a priority”.
The graphics use the concept that exists in accentuating the letter à, being unfolded with an emphasis on personal growth and development – through good financial management and support.
- Design Agency: João Marcos
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Priorità Payroll Loan Startup Branding
- Brand / Project Name: Priorità - Visual Identity
- Strategic Deliverables: Research / Insight, Brand Naming, Brand Strategy
- Design Deliverables: Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Brand Advertising
- Service Brand Application: Brand Guidelines, Merchandising, Mobile App, Signage, Social Media, Website, Digital Advertising
- Location: Brazil
- Market Country: Brazil
- Market Region: South America
- Project Keywords: brand identity, payroll, bank, startup bank
- Industry Category: Financial