Primary Visual Design for the 2020 Tokyo Olympics Chinese Taipei Team
The official revealing of the primary visual design for the 2020 Tokyo Olympics Chinese Taipei team
Showing the endless constraint and the release when victory arrives
Although the world is shrouded by the uncertainty of the epidemic, affecting the holding of sports events. However, unchanging sportsmanship will always be the goal of professional athletes. Under the Chinese Olympic Committee appointment, Dr. Wang Jiaxuan (President of Taiwan Modeling and Education Development Association) served as the general counsel of the image for the Tokyo Olympics. And KIMIKO, a well-known dance artist, KIMIKO® studio, served as the visual image consultant. Along with 2 by Wu&Chen, a distinguished team in the design industry, they are jointly responsible for the planning of the overall visual image for 10 Olympic categories and 10 representative players of the Taiwan Tokyo Olympic team: Wen Ziyun (Karate), Wang Ziwei (Badminton) ), Wang Guanhong (Swimming), Wu Jiaying (Shooting), Li Zhikai (Gymnastics), Lin Yunru (Table tennis), Lin Yuting (Boxing), Guo Weichun (Weightlifting), Lei Qianying (Archery), Zheng Zhaocun (Track and field) (Arranged according to stroke order of surnames), tailor-making visual images that are most in line with the Olympic spirit.
【Constraint】In terms of visual design, through the deep and robust crimson and shadows, the shooting and design team hope to convey the shared spirit of constraint among athletes, regardless of sport, gender, or cultural background, on the timeline where athletes spend their lives immersed and waiting for the breakthrough. Wu En-Chun enhanced the dark details of the athletes through realistic and sober visual presentations. With hope, through this series of visuals, everyone can cheer for the victory and feel the long-term preparation and explosive power of each athlete.
【Tears】 “In the main visual design, we hope to use the linear indicators on the field and turn it into the obvious recognition of the athletes, not only the field where they display their talents, but also their experience of loneliness before the competition, and the crowded scene during the competition.” Wu En-Chun of 2byWu&Chen remarked. Through the red, blue, and white of the national flag, deeply outlining the brilliance and excitement of the athletes every time they win. “Especially when implementing the photography light source, I hope to show the dynamics and strength of each athlete and capture the perfect moment when they win gloriously.” The photographer also uses well placed light source layout to show the triumphant look of the 10 athletes regardless of their categories.
Through this visual imagery and images, every athlete’s real mood in the face of competitive sports is shown. And by seeing these, the people of Taiwan will have the opportunity to better understand and empathize with professional athletes’ current situation in Taiwan. And to cheer for these outstanding athletes when they enter the 2020 Tokyo Olympics.
- Agency/Creative: 2byWu&Chen
- Project Type: Identity
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Taiwan
- Article Title: Primary Visual Design for the 2020 Tokyo Olympics Chinese Taipei Team
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Strategy, Branding
- Keywords: 2020 Tokyo Olympics